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Armstrong Strategy Group welcomes veteran journalist Don Fraser as Senior Associate

Posted Feb 6th, 2018

Armstrong Strategy Group welcomes veteran journalist Don Fraser as Senior Associate After nearly two decades in Canadian media, veteran journalist and labour relations expert Don Fraser has joined Armstrong Strategy Group’s growing team as a senior associate.

Fraser comes to ASG after an award-winning career as a print journalist, having worked for 18 years for The St. Catharines Standard – where he served most recently as the news organization’s business and education reporter – as well as reporting for The Ottawa Citizen and The Kingston Whig-Standard. Fraser also brings his seven years of experience in frontline management, labour relations and human resources, including for three major Ontario hospitals and a significant international brand.

“The team at Armstrong Strategy Group is incredibly strong and multi-talented. Together, we can really deliver some great results in terms of delivering strong communications strategies,” says Fraser.

Armstrong Strategy Group President John Armstrong says Fraser’s unique skills, extensive media experience and engaging empathetic perspective is a great asset to ASG’s clients.

“Don has a really unique understanding of the challenges businesses, organizations and the people that run them face in communicating their message, and not just externally, but also internally from a team management and labour relations standpoint. I’m thrilled that he’s bringing that understanding to our team and our clients,” says Armstrong.

As a journalist, Don is a co-winner of two Western Ontario Newspaper Awards, including for coverage of the 1999 World Rowing Championship in St. Catharines and for a collaborative series on what makes a successful downtown. He has also been a finalist for several Ontario Newspaper Awards, the successor award to the WONAs.

Beyond his media and labour relations experience, Fraser has also served on the other side of labour as a union steward and health and safety representative for editorial staff at the St. Catharines Standard.

Don holds an honours Bachelor of Public Administration from Carleton University, a Master of Industrial Relations at the University of Toronto and a certificate in Print Journalism from Algonquin College in Ottawa.

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