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Strong Team. Stronger Results.

The collaborative, strategic approach of the Armstrong Strategy Group generates genuine success in achieving results for our clients.


The Armstrong Strategy Group team has worked successfully with a wide range of organizations, including some of Canada's largest corporations, small local start-ups, charities, political advocates, municipalities, and industry associations. 

Our strategic approach has ensured success and achievement, and we are proud to make a difference for our clients and our communities.

  • John Armstrong, President

    John Armstrong is a strategic thinker who combines balanced counsel with creative energy to deliver communications strategies that work. John started his career as a public liaison officer for former Ontario premier William Davis. After completing his bachelor's degree from Wilfrid Laurier University in political science, he moved into the private sector as manager of a cable advertising channel in Niagara. Going back to school to ob...
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  • Steve Adams, Animator

    Armstrong Strategy Group (ASG) now boasts an accomplished animator, illustrator and writer Steve Adams as part of its team of seasoned communications professionals. Combining original visuals with professional writing, Steve gives clients high-quality content with a human touch. His specialities include “explainer animations” such as 2-D animation, whiteboard animation and illustration. It combines creative and original visuals with professio...
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  • Sophia Aggelonitis, Senior Strategic Advisor

    Sophia Aggelonitis is a dynamic business and public sector innovator who brings ideas to life. Known as a high-energy, engaging and results-oriented problem-solver. Sophia is a successful entrepreneur, political leader and advocate. Always passionate about the organizations and causes she represents, Sophia is a compelling and highly competent ambassador, spokesperson and advisor. As the founder and CEO, Sauces by Sophia (2003-2007), sh...
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  • Jeff Bolichowski, Media & Policy Analyst

    Jeff Bolichowski is a Media and Policy Analyst with Armstrong Strategy Group, with particular experience in public policy research and development, strategic communications, media relations and digital strategy. Jeff launched his career as a reporter with The Windsor Star before joining The St. Catharines Standard, Niagara’s largest daily newspaper, as a municipal affairs journalist. As the first reporter to cover both Niagara Regional cou...
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  • Vickie Fagan, Senior Associate

    Vickie Fagan is an award-winning producer, writer and filmmaker, specializing in arts programming. Vickie’s television background includes over fifteen years with Chum Television, where she worked as a producer of award-winning documentaries, short films and series television. She has produced content for corporate, broadcast and digital media. Her flashmob for Alphabet Photography currently holds a record of over 45 million views. Faga...
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  • Derek Ferguson, Senior Associate

    Derek Ferguson is an inspiring leader and a shrewd, results-oriented problem solver. Engaging and highly energetic, Derek is a successful entrepreneur, having co-founded Dawson Ferguson Strategies, a creative and client-focused communications and government relations firm based in Ottawa, in 2011. The company provides communications and outreach services to national and international governments, private sector clients and non-government org...
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  • Don Fraser, Senior Associate

    Don Fraser, a senior associate with Armstrong Strategy Group, has had almost two decades experience as a daily newspaper reporter and freelance magazine writer – specifically for The Ottawa Citizen, Kingston Whig-Standard and The St. Catharines Standard, where he worked as a multimedia journalist for 18 years.
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  • Natalie Gilson, Creative Director

    Natalie Gilson is a graphic design, branding and illustration specialist with more than 10 years experience in the art world. Natalie’s focus is on creating compelling visual pieces that portray strong, intentional messaging as a means of solving problems, achieving goals and reaching target audiences. She has a strong ability to imbue visuals with value, character and heart and brings a unique strategic and artistic perspective to all project...
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  • Cindy Goldrick, Senior Associate

    Cindy Goldrick has over 30 years’ experience working at not for profit organizations, mostly in the arts and culture sector. Her communications, strategic planning, fundraising, event planning, marketing and PR experience were major assets in her various positions in companies such as McClelland and Stewart, Indigo Books & Music, the Directors Guild of Canada and Access Copyright. She has held the position of Executive Director at the ...
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  • Peter McKinley, Senior Associate

    With over 2 decades of experience in fundraising including senior management of institutional foundations and in post-secondary education, Peter McKinley has consistently pursued the goal of increasing the level of knowledge about donor capacity and philanthropic intent in the charitable sector. As a consultant, teacher and researcher, Peter has successfully transferred this knowledge through consultations, teaching, presentations to profe...
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  • Jay Strauss, Digital Public Affairs

    Jay Strauss is a social media and digital communications expert with more than ten years of experience in technology. He has a strategic ability to bridge quickly transforming web and social networking sites in order to propel an organization’s story to new and larger audiences. As a consultant, he focuses on creating engaging digital strategies and impactful social media advertising campaigns for clients. Jay spent seven years working on ...
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Building stronger organizations and stronger communities.