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Strong Team. Stronger Results.

The collaborative, strategic approach of the Armstrong Strategy Group, led by John Armstrong, generates success in achieving results for our clients.


The Armstrong Strategy Group team has worked successfully with a wide range of organizations, including some of Canada's largest corporations, small local start-ups, non-profits, political parties, municipalities, and industry associations. 

Our strategic approach has ensured success and achievement, and we are proud to make a difference for our clients and our communities.

  • John Armstrong, President

    John Armstrong is a strategic thinker who combines balanced counsel with creative energy to deliver communications strategies that work. John Armstrong is president of Armstrong Strategy Group, a strategic communications and public affairs firm he started in 2011. John started his career as a public liaison officer for former Ontario premier William Davis. After completing his bachelor's degree from Wilfrid Laurier University in poli...
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  • Sophia Aggelonitis, Senior Strategic Advisor

    Sophia Aggelonitis is a dynamic business and public sector innovator who brings ideas to life. Known as a high-energy, engaging and results-oriented problem-solver. Sophia is a successful entrepreneur, political leader and advocate. Always passionate about the organizations and causes she represents, Sophia is a compelling and highly competent ambassador, spokesperson and advisor. As the founder and CEO, Sauces by Sophia (2003-2007), sh...
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  • Cindy Goldrick, Senior Associate

    Cindy Goldrick has over 30 years’ experience working at not for profit organizations, mostly in the arts and culture sector. Her communications, strategic planning, fundraising, event planning, marketing and PR experience were major assets in her various positions in companies such as McClelland and Stewart, Indigo Books & Music, the Directors Guild of Canada and Access Copyright. She has held the position of Executive Director at the ...
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  • Jeff Bolichowski, Media & Policy Analyst

    An experienced new-media native with a background in multi-modal media, Jeff Bolichowski brings to the Armstrong Strategy Group expertise in social networking and an understanding of what makes a news cycle churn. Jeff holds a degree in English from the University of Windsor and a diploma in Journalism from St. Clair College. Jeff launched his journalism career as a reporter with The Star, Windsor's largest daily newspaper. From The Star, ...
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  • Jay Strauss, Digital Public Affairs

    Jay Strauss is a social media and digital communications expert with more than ten years of experience in technology. He has a strategic ability to bridge quickly transforming web and social networking sites in order to propel an organization’s story to new and larger audiences. As a consultant, he focuses on creating engaging digital strategies and impactful social media advertising campaigns for clients. Jay spent seven years working on ...
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  • Katie Sinclair (Farr), Marketing & Communications Specialist

    A creative, outgoing and passionate person, Katie is a solid addition to the Armstrong Strategy Group. Katie brings over five years of experience in the broadcasting industry, graphic design, event management, photography, media relations and hands-on communications experience, having played a key role in organizing the War of 1812 Bicentennial commemorations in Niagara and Western New York. Through her role as Media & Communications M...
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  • Derek Ferguson, Senior Associate

    Derek Ferguson is an inspiring leader and a shrewd, results-oriented problem solver. Engaging and highly energetic, Derek is a successful entrepreneur, having co-founded Dawson Ferguson Strategies, a creative and client-focused communications and government relations firm based in Ottawa, in 2011. The company provides communications and outreach services to national and international governments, private sector clients and non-government org...
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Building stronger organizations and stronger communities.