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Peter McKinley, Senior Associate

With over 2 decades of experience in fundraising including senior management of institutional foundations and in post-secondary education, Peter McKinley has consistently pursued the goal of increasing the level of knowledge about donor capacity and philanthropic intent in the charitable sector.

As a consultant, teacher and researcher, Peter has successfully transferred this knowledge through consultations, teaching, presentations to professional associations, and in workshops for non-profit organizations. An expert in donor pipeline development, Peter has focused on analyzing the lifecycle of donor engagement, recognizing that connections start with even the earliest awareness a potential donor has for a charity.

A pioneer in the field of Prospect Research, Peter built the donor pipeline from scratch at the Ivey Business School, providing critical strategic support for the successful $80 million Ivey Campaign, the largest single faculty campaign of its time in Canada. While at Ivey, working onsite and from the main campus, Peter was a key member of the team that established the first on the ground western business school operation in Hong Kong.

Peter proposed, developed and delivered a ground-breaking graduate level course on prospect research and fundraising at Western University. Peter is co-author of the Globe and Mail Best-selling Business Book Excellence in Fundraising in Canada .

In progressively responsible roles with Brock University, Peter again brought a fundraising operation from a standing start to success, resulting in the completion of the $90 million Bold New Brock Campaign. As Executive Director, Alumni and Development in Brock’s 50th anniversary year, Peter provided leadership through an unprecedented effort to engage alumni, including a 500% increase in Homecoming attendance and 47% quarter over quarter increase in donations.

As Director of Development at OneFoundation, the fundraising arm of the Niagara Health System, Peter built the profile of the health system with donors across Niagara, raising nearly $6 million annually.

Partnering with the team at the Armstrong Strategy Group, Peter is ready to help fundraising organizations realize their revenue development opportunities.

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