PR practitioner Katie Sinclair brings exceptional creativity and flair to Armstrong Strategy Group. Katie is a true public relations generalist. She brings years of experience in the broadcasting industry, graphic design, social media management, event management, photography, media relations and hands-on communications experience. Her wide array of skills makes her an exceptional hands-on communications specialist, a tactical generator, an out-of-the-box thinker and a creative force that loves to make organizations look good.
Katie is a graduate of Niagara College's Broadcasting: Radio, Television and Film program; majoring in on-air presentation. Katie brought home the BRTF"Grafiti" Award for Best Second-Year On-Air student and the Best Documentary in Third Year.
After Broadcasting, Katie took the Public Relations Post Graduate Certificate program at Niagara College, graduating in 2010 on the President's Honour Roll and successfully winning the Canadian Public Relations Society Pinnacle Award for student excellence, from the Hamilton/Niagara chapter. She has remained actively involved with the program as a mentor to current students, a member of the Program Advisory Committee and has taught Organizational Communications in the program.
Katie started her public relations career as Media & Communications Manager with the Niagara 1812 Legacy Council from 2010-2015. She brought the battles back to the forefront in Niagara with creative and visually captivating marketing and branding. She brought home the Binational Beacon Award from Visit Buffalo Niagara's annual Travel & Tourism Awards with her Legacy Council colleagues in 2014, for the outstanding binational marketing campaign and branding for the 1812 events across theNiagara Frontier. She was also recognized by the Niagara Parks Commission for her outstanding contribution to the bicentennial events in 2015.
She’s designed dozens of logos for organizations across the province and has helped develop branding, social media policies and procedure guides, as well as brand standards.
After a brief stop with Armstrong Strategy Group in 2015 she moved to Niagara College’s marketing department. As Digital Media Officer she was responsible for managing the college’s social media platforms with engaging content utilizing her photography and videography skills. She won the Silver award from the Higher Education Marketing Report for her social media work for NiagaraCollege Canada. In under two years, Katie grew the college’s following by a collective 773% across four platforms
Born and raised in Niagara, Katie truly fell in love with the region while volunteering as a reporter for TV Cogeco (nowYourTV) all the way back in high school and throughout college, getting to see all of the amazing places and meeting wonderful people who are the heartbeat of the communities.