Peter McKinley

Senior Associate

Peter McKinley is an experienced and effective expert in donor pipeline development and a pioneer in the field of Prospect Research.

With over two decades of experience in fundraising, including senior management of institutional foundations and in post-secondary education, Peter McKinley has consistently pursued the goal of increasing the level of knowledge about donor capacity and philanthropic intent in the charitable sector.

As a consultant, teacher and researcher, Peter has successfully transferred this knowledge through consultations, teaching, presentations and in workshops. An expert in donor pipeline development, Peter has focused on analyzing the lifecycle of donor engagement, recognizing that connections start with even the earliest awareness a potential donor has for a charity.

A pioneer in the field of Prospect Research, Peter built the donor pipeline from scratch at the Ivey Business School, providing critical strategic support for the successful Ivey Campaign, the largest single faculty campaign of its time in Canada. Peter proposed, developed and delivered a ground-breaking graduate level course on prospect research and fundraising at Western University. Peter is co-author of the Globe and Mail bestselling Business Book Excellence in Fundraising in Canada.

At Brock University, Peter again brought a fundraising operation from a standing start to success, resulting in the completion of the Bold New Brock Campaign. As Executive Director, Alumni and Development in Brock’s 50th anniversary year, Peter provided leadership through an unprecedented effort to engage alumni.

Most recently, as Director of Development at OneFoundation, the fundraising arm of the Niagara Health System, Peter built the profile of the health system with donors across Niagara.

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