A Values-Driven Company

our values

The Armstrong Strategy Group is a values-driven firm. We work hard to live by these values for ourselves, our clients and our community. We strive to:

Look after each other and ourselves

Give freely and help when and where we can

Always fully engage

Be creative, playful and innovative

Take advice as well as give it

our TEAM

Meet our values-driven team

John Armstrong

John Armstrong

President

John Armstrong is a strategic thinker who combines balanced counsel with creative energy to deliver communications strategies that work.

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Jeff Bolichowski

Jeff Bolichowski

Media & Policy Analyst

Jeff Bolichowski brings his skills as a journalist along with his extensive background, and interest, in public policy research and development to offer insightful analysis and strategic communications solutions.

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Sophia Aggelonitis

Sophia Aggelonitis

Senior Strategic Advisor

Sophia Aggelonitis is a dynamic business and public sector innovator who brings ideas to life.

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Vickie Fagan

Vickie Fagan

Senior Associate

Vickie Fagan is an award-winning producer, writer and filmmaker, specializing in arts programming.

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Jay Strauss

Jay Strauss

Digital Public Affairs

Jay Strauss has a strategic ability to bridge quickly transforming web and social networking sites in order to propel an organization’s story to new and larger audiences.

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Cindy Goldrick

Cindy Goldrick

Senior Associate

Cindy Goldrick is a strategic and effective communicator, event and project manager, and team leader.

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Derek Ferguson

Derek Ferguson

Senior Associate

Derek Ferguson is an inspiring leader and a shrewd, results-oriented problem solver.

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Natalie Gilson

Natalie Gilson

Creative Director

Natalie Gilson brings her unique strategic vision to create compelling visuals for clients.

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Dean Iorfida

Dean Iorfida

Senior Associate

A long-time municipal clerk and civil law expert with nearly 30 years of experience, Dean Iorfida is a veteran public servant with a deep knowledge of municipal law, public policy, legislation, governance and government relations.

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Steve Adams

Steve Adams

Animator, Humourist

Combining original visuals with professional writing, Steve Adams gives clients high-quality content with a human touch.

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Bill Hallett, PhD, ACFRE

Bill Hallett, PhD, ACFRE

Senior Associate, Philanthropy

Dr. Bill Hallett is a Canadian fundraising trailblazer.

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Carrie Zeffiro

Carrie Zeffiro

Senior Associate, Philanthropy

Carrie Zeffiro is a highly skilled and accomplished fundraiser, whose career has been built on her ability to develop strong relationships and maintain them through effective donor stewardship.

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Suzanne Foy

Suzanne Foy

Senior Associate, Philanthropy

Suzanne brings a decades’ plus experience in fundraising with specialties in writing and donor stewardship.

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Dave Meslin

Dave Meslin

Senior Associate, Democratic Innovation

Dave Meslin is a renowned urbanist, community organizer, and author of the bestselling book Teardown: Rebuilding Democracy from the Ground Up -- described as a “handbook of democratic solutions.”

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Mary Armstrong

Mary Armstrong

Administrative Assistant

Mary has never seen a spreadsheet she didn’t like.

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Elena Coholan

Elena Coholan

Communications Specialist

In Spring of 2021, Elena Coholan joined ASG as a communications specialist. She has diverse experience in the municipal sector, the tourism industry and not for profits.

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Don Stewart, M.Ed.

Don Stewart, M.Ed.

Senior Associate, Philanthropy

A career fundraising professional, Don Stewart has a vast breadth of experience in all aspects of the fundraising process.

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Our Expertise

There's always a strategy.

Please call or email and we'll be in touch.

1-877-505-0088
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