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Strategy & Communication 
 

Achieve your vision and protect your organization's reputation.

Strategic Communications | Brand Development & Positioning | Research | Fundraising

When it really matters,
winging it is not a solution.

Organizations like yours often do an exceptional job at what they're built for. 

But when visibility increases or the pressure’s on, it gets harder to find the capacity, resources and clarity to handle your strategic communications the way you’d like.

That's why many organizations choose to partner with Armstrong Strategy Group.

Since 2011, we help organization leaders build award-winning strategies and communication solutions that stand the test of time.

Navigate your visibility with confidence.

We help take away the stress and uncertainty of managing complex communication challenges with limited resources or expertise, especially when reputation and community relationships are at risk.

Nurture growth

Navigate changes

Reach your goals

Build trust

Compass with Integrity Data Emotion and Instinct

The COMMPASS Framework

​A clear way forward

When visibility increases you don’t just need messaging - you need direction.

At ASG, we believe that doing the right thing is always the best strategy, which is why we built the COMMpass Framework.

It ensures your strategic and communication solutions are both effective and anchored on strong values.

Our commitment to offering you solutions made for your organization's values and reality sets us appart from traditional corporate firms.

Leading with integrity, data, action and instinct help us find what is best for you and your community.

The 4 Framework Directions

Green Compass

INTEGRITY

Root your decisions in the right thing to do.

We align your solutions on what's best for your organization, your stakeholders and your community.

Orange Compass

EMOTION

Appreciate the human aspect of every situation.

Whether it’s a crisis or a campaign, emotional intelligence ensures that your communications resonate deeply and authentically.

Yellow Compass

DATA

Understand the landscape in which you operate

We gather and analyze the
data to guide informed and impactful decisions.

Purple Compass

INSTINCT

Think sharp and act quickly in complex moments 

When judgment calls and quick decisions need to be made, we bring years of experience and professional instinct.

Trusted by organizations
in their
key moments

Dave Arkell

PRESIDENT & CEO, 360 ENERGY

"The relationship John and I have forged enables a ongoing deep analysis of the positioning, issues, barriers and opportunities in my sector and business.
 
It has broadened the horizons and opportunities of my firm."

Start Here. Get Aligned. Move Forward.

1

Start the conversation

Reach out via our contact form and get in touch about what your organization needs.

2

Build your COMMpass plan

Get a project roadmap that balances the four points, ensuring that every decision is guided by values,  informed by data, emotionally impactful, and adaptable to change.

3

Execute with support

Get support to implement that integrates the COMMpass Framework, delivering tailored solutions. 

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SERVICES

How we support you

Through tried and true methodologies and innovative approaches, we ensure effective results for a wide range of organizations in the private, public, and non-profit sectors.

Strategic communications 

Say the right thing, at the right time.

Fundraising

Funding systems that support vision.

Brand Development & Positioning

Be seen, trusted, and backed by the people who matter most.

Research

Better decisions start with better understanding.

Shoot the breeze with us!

See if ASG is the right fit for my organization

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