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Brand Development & Positioning

Be seen, trusted, and backed by the people who matter most.
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Strategic brand development and positioning for evolving organizations.

Make how you show up match your vision

visibility

engagement

trust

When your brand no longer reflects who you are, it creates confusion.

And confusion makes people hesitate — stakeholders, donors, partners, even your own team.

As your organization grows or shifts direction, the way you show up needs to evolve, too.

The way you show up should support your vision

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A strong brand aligns your team and inspires trust

We work alongside your team using the COMMpass framework to ensure your brand supports your vision by being:

Strategic

Scaleable

Cohesive

Impactful

Get the support your need in key brand development areas

Environmental & stakeholder scan

Uncover how your brand is perceived and where there’s misalignment


Brand audit

Assess what’s working visually and strategically, and what needs to evolve


Team and board clarity

Support for aligning internal stakeholders around your brand evolution

Positioning guide

Define how your organization should be seen and what sets you apart


Visual branding

Cohesive, professional design assets (logo, fonts, colors, templates) that reflect who you are


Voice and messaging

Frameworks to keep your communication consistent and compelling

Shoot the breeze with us!

See if ASG is the right fit for my organization

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