ASG Training &
Capacity-Building Programs
At Armstrong Strategy Group, we help leaders, organizations, and teams build the skills needed to communicate with confidence, engage stakeholders effectively, and govern with integrity.
Our training programs blend practical expertise, real-world scenarios, and hands-on coaching to ensure you and your team are ready for whatever comes next.
Explore our newest suite of professional development offerings:
Effective Message Development and Mastery for Any Audience
Crafting the right message and delivering it with clarity and impact. This session helps leaders, spokespeople, and communicators shape messages that resonate with their audiences and align with organizational goals. Participants will learn how to: - Identify audience needs and expectations - Develop clear, compelling key messages - Convey ideas confidently across multiple platforms - Align tone, body language, and narrative structure Perfect for teams preparing for announcements, campaigns, or stakeholder engagement.
Proactive Media Mastery:
Developing stories that resonate
Attracting media attention. Our proactive media training equips your team with the skills to navigate interviews, shape narratives, and create opportunities for positive coverage. You’ll learn: - How to prepare for interviews that highlight your strengths - How to take control of the conversation - Techniques for bridging, messaging, and creating quotable moments - What reporters look for—and what they avoid Ideal for leaders launching initiatives, sharing organizational wins, or stepping into the public spotlight.
Under Pressure: Media Skills and Strategy for Tough Situations
When the heat is on, preparation matters most. This specialized training helps organizations respond quickly, calmly, and credibly during challenging moments or crises. Participants gain skills in: - Managing tough questions and high-pressure interviews - Protecting organizational reputation - Communicating with transparency and confidence - Keeping audiences informed without escalating risk A must-have for crisis teams, executives, and anyone responsible for external communications.
Winning Hearts, Minds and Stakeholder Support
Effective stakeholder engagement is essential for building trust, gathering meaningful input, and creating momentum around organizational decisions and initiatives. This session equips leaders, project teams, and communicators with the tools to design and execute engagement processes that are strategic, inclusive, and impactful. Participants will learn how to: - Identify and map key stakeholders and their interests - Understand levels of engagement—from inform to empower - Design engagement processes that align with project goals - Facilitate conversations that encourage participation and reduce tension - Communicate clearly before, during, and after engagement activities - Build buy-in, manage expectations, and report back effectively This training is ideal for organizations conducting consultations, navigating complex community dynamics, or seeking stronger, more transparent relationships with the people they serve.
Leading the Hard Room: Facilitation for Difficult Audiences
Not all rooms are easy. This training prepares facilitators, leaders, and public-facing teams to manage conflict, diffuse tension, and guide groups toward productive dialogue. Includes practical guidance on: - Reading the room and understanding group dynamics - Responding to strong emotions or disruptive behaviour - Maintaining control while encouraging participation - Techniques to keep discussions respectful and solutions-focused - Perfect for community consultations, stakeholder meetings, and internal team sessions.
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Foundations of Strong Governance
A clear, accessible introduction for new and established directors. This session covers the fundamentals every board member should know. Topics include: - Roles and responsibilities of board members - Legal and fiduciary duties - Effective board–staff relationships - Best practices for oversight, transparency, and accountability
Choosing the Right Governance Model for your organization
From traditional to modern hybrid approaches, this session helps boards understand the governance structures that shape effective organizations. Participants will explore: - Key governance models and how they function - The pros and cons of each approach - How to align board structure with mission and strategy - Opportunities for modernization and improved effectiveness Ideal for boards considering structural updates or strategic renewal.
Fundraising Fundamentals
A comprehensive introduction to the fundraising landscape, designed for staff, board members, and volunteers new to the development function. You’ll gain insight into: - The fundamentals of donor engagement - Fundraising cycle & terminology - Building a fundraising culture within your organization - Understanding motivations behind giving
Fundraising: Asking that Inspires Giving
Asking doesn’t have to be intimidating. This practical, highly interactive workshop teaches participants how to make confident, authentic, and effective fundraising asks. Participants will learn: - How to prepare for donor conversations - What makes an ask compelling - How to handle objections and follow-through - Techniques for building long-term donor relationships
Your Story, Their Impact: Developing Your Case for Support
Every successful fundraising strategy starts with a compelling Case for Support. This session guides your team through building a narrative that inspires donor confidence and aligns with your mission. Together, we will: - Clarify your organization’s purpose, impact, and value - Translate mission into persuasive storytelling - Develop messaging tailored to priority audiences - Create the foundation for campaigns, proposals, and donor conversations
Fundraising: Major Gift Strategy and Execution
Major gifts are the backbone of sustainable fundraising—and securing them requires skill, strategy, and confidence. Major Gift Strategy and Execution equips boards, staff, and fundraising professionals with the tools needed to cultivate, solicit, and steward major donors in ways that build long-term, mission-advancing relationships. Participants will learn how to: - Identify and qualify major gift prospects - Build meaningful, strategic donor relationships - Understand donor motivations and giving behaviours - Design tailored cultivation plans that deepen engagement - Make high-value asks with clarity and confidence - Steward major donors to inspire continued and increased support - Integrate major gifts into your broader fundraising strategy This session is ideal for organizations aiming to elevate their fundraising results, launch major initiatives, or strengthen donor pipelines.
Ready to Strengthen Your Team?
ASG’s training programs are customizable and can be delivered in-person or virtually. Whether you’re preparing your leadership for a high-profile announcement, supporting your board’s development, or training staff to engage donors effectively—we’re here to help.
Let’s get your organization ready for what’s next.
