Context

For Let’s Build Canada (LBC) — a coalition of construction unions advancing a 2021 campaign — we designed a dynamic campaign identity rooted in the familiar visual language of construction, inspired by hard hat stickers and union culture. The identity honours the project’s purpose while supporting clear, recognisable messaging across digital and social channels.

Outcomes

• Delivered a distinct visual identity that built on the previous LBC campaign while feeling fresh and relevant for 2021

• Created campaign elements (logos, digital stickers, social graphics) that resonated with construction workers and supporters

• Strengthened message clarity and cohesion across social media and the campaign website

• Equipped the campaign team with a flexible visual system easily applied across platforms and communications channels