Context:

For Habitat for Humanity Niagara, we developed a focused campaign identity that builds on the established international brand’s colours and type system to support their local housing initiative. The design respects and reinforces Habitat’s global visual language while giving the campaign a confident, community-oriented voice — helping the organization connect with supporters and elevate its mission in the Niagara Region.

Outcomes:

• Delivered a campaign identity that stayed fully aligned with Habitat for Humanity’s global brand while strengthening local relevance

• Improved clarity and consistency across campaign materials, making the initiative easier to recognize and support

• Equipped the Habitat for Humanity Niagara team with a flexible visual system they could confidently deploy across channels

• Reinforced credibility and trust with donors, partners, and the broader Niagara community