Context:

For Port Cares, a long-standing community charity in Port Colborne, ASG developed a purposeful brand identity system that strengthens community connection and celebrates impact. We crafted a core “PC” logo to modernize recognition, extended that system with a 35-year anniversary marque, and created a distinct “Caring for Port Cares” logo for the charity’s 50/50 draw — all designed to reflect Port Cares’ legacy of service, foster pride, and support fundraising engagement.

Outcomes

• Modernized Port Cares’ visual identity while preserving the organization’s history, credibility, and deep community roots

• Strengthened brand recognition through a cohesive logo system adaptable to programs, milestones, and fundraising initiatives

• Increased clarity and professionalism across communications, supporting stronger donor and community engagement

• Provided a flexible identity system that enables the organization to grow while staying recognizable and trusted