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  • Writer's pictureJohn Armstrong

ASG adds to its Philanthropic team with Carrie Zeffiro joining as Senior Associate, Philanthropy

Updated: Oct 19, 2022

Adding to the capacity the Armstrong Strategy Group is building in philanthropy, John Armstrong, ASG President, is pleased announce today that Carrie Zeffiro is joining the firm as Senior Associate, Philanthropy.

Carrie is a highly skilled and accomplished fundraiser whose career has been built on her ability to develop strong, long-lasting relationships and highly effective donor stewardship. She brings to ASG her 20+ years of experience in not-for-profit charitable organizations to create successful strategic fundraising campaigns and programs for her clients.

Beginning her fundraising career with Project Share in Niagara Falls, Carrie is best known for the nine years she served as the Executive Director of the Pathstone Foundation, the fundraising and public relations arm of Pathstone Mental Health. Carrie led the very successful “Mending Children’s Minds” Capital Campaign which culminated in the building of the new 60,000 square foot Branscombe Mental Health Centre.

For the last two years, Carrie was a Senior Major Gifts Officer at the Niagara Health Foundation, where she assisted with the development of the emerging campaign to help fund the local share for the new South Niagara Hospital to be built in Niagara Falls.

“Joining the ASG team and having the opportunity to work not only with John Armstrong but also renowned national fundraising professional Bill Hallett is a real opportunity for me to continue to grow as a professional and serve the charitable sector I am so passionate about,” Carrie said. “And with ASG’s highly talented team that offers a full suite of philanthropic, communications and design services, it’s all very exciting.”

“Along with Carrie’s extraordinary talent in philanthropy, one of the things that makes Carrie so special is her commitment to the community,” John said. “That commitment is an important value at the Armstrong Strategy Group, and Carrie has that in spades.” She is a 28-year volunteer at the James Morden School breakfast club, a 19-year member and past president of the Rotary Club of Niagara Falls Sunrise and three-time Paul Harris recipient recognizing her dedication to the community as a volunteer. She also volunteers at the Niagara Falls Soup Kitchen, is a member of the Niagara Chapter of 100 Women Who Care and serves on the Board of the Niagara Sexual Assault Centre. She has received multiple awards in recognition of her volunteer work.



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